Qoints is a digital marketing intelligence and competitive benchmarking tool for enterprise marketers. Leveraging a neutral data repository, it closes the loop between sales and marketing by connecting all of the analytics tools an organization uses into one dashboard so marketers can properly identify what is working and how to improve. Qoints provides objective feedback in real time by comparing the success of digital campaigns against the historical performance of the brand, competitors and industry averages.
Qoints is a spin-off of InfiniteSM (our digital agency that has successfully specialized in developing branded promotional applications for the last number of years). It was developed as a solution for brands, agencies and publishers to benefit from the massive amounts of data they bring in, and continue to make them smarter as part of a set of benchmarks.
Qoints participated in the Toronto-based accelerator INcubes' summer 2013 cohort.