Pair of apps; business one solves real problems of fashion stores, user app elevates shopping experience, helps dressing better.
User app allows fashion shoppers to check stock availability, see proposed matching garments on their smartphone. They can tag articles to virtual wardrobe. App offers variation of selections to wear, matching tagged items can be added to selection, reserved and bought with loyalty discount. Users can see how community members vary the same or similar items and can follow the ones who has good sense of styling. All for free.
Fashion brand is provided with direct marketing tools, product and customer analysis. App deploys easily with rapid stock taking function cutting out of stocks thus increasing product availability, generating higher revenue (8-20%).