QHat is a cloud-based Loyalty Platform allowing businesses to improve their customers’ loyalty, retention, advocacy and lifetime value. The QHat Loyalty Platform consists of the Loyalty Program Engine (LPE), the Customer Engagement Manager (CEM) and the Customer Intelligence Appliance (CIA). The LPE allows merchants through a self service interface to configure every aspect of the program. Thanks to QHat Smart Codes (QSC) generated using a proprietary encoding algorithm, QHat programs require no hardware, no connection to QHat backend and zero upfront cost. A QSC is represented as a QR code and as an alphanumeric string. The CEM provides merchants with an effective 2-way engagement tool with advanced targeting capabilities to deliver personalized messages to customers across multiple communication channels. QHat CIA provides merchants with valuable customer insights where they get to rediscover their customers and learn more about their demographics, purchasing trends and much more.