The Company’s flagship brand, CoCo | Conscious Collective™, is a certified natural hair care and styling regimen for women of color for thermally straight and curly styling. We are the only certified natural alternative that let's women style their hair for all the ways they desire. Our sub-brands are appropriately named Straight Transformations™ and Curly Concoctions™.
We will sell in e-commerce and retail for coverage in mass, chain drug, and specialty channels. Our proprietary hair care system formulated to the highest natural standard and use of custom packaging augments the premium, yet masstige, position we assume in the marketplace. We have secured contingent distribution commitments with a large national mass retailer to date.