We're applying online marketplace dynamics to the 188B dollar wholesale food industry.
Provender facilitates direct sales from local farms to restaurants, offering new ways for farmers to access local markets, reduce waste, and improve sustainability, while at the same time creating new ways for restaurants to purchase and discover fresh, local agricultural goods.
Chefs report that the #1 hot trend in restaurants today is locally sourced food. In the US, more than 70% of consumers say they are more likely to visit a restaurant that offers locally grown food. Yet barriers exist: while 45% of chefs say that they would like to source locally, only 5% currently do so. Restaurants interested in sourcing high quality, local agricultural goods have little choice but to track down that food from multiple small providers themselves, a process so onerous that most abandon ship.
We make it simple, easy, clean and profitable.