ProDuck is a marketplace to connect retailers to distributors with a completely new concept. Besides providing partner discovery features for both sides, ProDuck seamlessly integrates at the product level implementing data syndication and integration. After selecting distributors based on product categories, brandnames, specific product features, retailers can immediately channel those product master databases into their retail systems and online shops. ProDuck provides easy-to-use product management features for retailers that include selecting into retail product categories, filtering based on product attributes, including availability and implements selective automatic pricing. ProDuck provides data syndication and integration for both master data and transactional data.