Prize.ly is a mobile proximity marketing platform that helps consumer brands offer geotargeted real-world prizes as rewards for app use and in-game achievements. The prizes are for nearby brick and mortar vendors: chain and local restaurants, retailers, etc. Redeeming prizes is easy: users simply walk into the business location and their phone automatically verifies their location. No paper coupons, cards, or in-store equipment required. No personal data entry by users required at any point.