Prissy Kisses Cosmetics is a breakthrough beauty brand that was designed to inspire and empower women all over the world. Prissy Kisses Cosmetics will be the FIRST tech-based beauty brand exclusively for women of color. Consumers will be able to digitally upload a photo of themselves and try on product before purchasing and we're creating another platform where we will digitally teach consumers how to actually apply the product. Our customers are women who express an interest in makeup and a strong desire to better understand their true skin tones through product matching, education and tech simulation. For consumers who are obsessed with beauty trends, but face difficulty with the application process, we're creating a digital platform that will teach consumers step-by-step how to apply the products.