PressFriendly teaches startup how to manage outbound PR and works as a virtual PR agency. We take the institutional knowledge of a PR practitioner and turn it into a dead-simple software service that just works.
PR Week: http://www.prweekus.com/article/pressfriendly-debuts-pitch-builder-support-platform/1283517
PressFriendly also connects startups to the reporters most likely to write about them. We use machine learning to match the pitch (developed by the company) to reporter archives. These "smart" media lists allow for better and more effective PR pitching. For the reporters, they get pitches that are more relevant.