Popfor is a way for friends to give and receive gifts purchased from local merchants. With Popfor, local merchants that would otherwise never be able to sell online (e.g. coffee shops, bars, restaurants, - virtually any local business) can now receive revenue from online buying. Popfor makes online buying a social experience (and more personal than sending money), while supporting local economies.
Merchants can extend their product offering outside of their brick-and-mortar business and let their loyal customers become evangelists. And no coupons or discounts — they get full price (or more, it's completely under the merchants control).
Popfor was built for web first, as the cost of acquisition of users is lower. Each merchant gets their own Popfor page, wtih highly relevant SEO content and the ability for users to purchase from the merchant's page. Connections to social apps now becomes even more relevant (use Pinterest to power a bridal registry that promotes local busineses, etc.).