Popdeem is a location-based marketing platform that helps brands harness the power of social networks.
The platform offers a set of social marketing tools for brands to engage users at physical locations. Brands can run mobile promotions that incentivise users to share content on social networks at specific venues. Customers can check-in or share photos on Facebook, Twitter, Foursquare or Instagram at a venue to redeem rewards. Brands can avail of their own custom branded mobile app or integrate into existing location-based apps using the Popdeem mobile SDK.
With Popdeem, brands generate word-of-mouth marketing which increases brand awareness through social networks and ultimately increases footfall. Additionally, brands can identify their most influential customers and target them with tailored rewards.