The Poetry: Intimate Ritual concept transcends traditional product categories.
Poetry: Intimate Ritual is both a method of self-care and a new way of thinking that transforms the routines of bathing and skin care. Using relaxation and centering tools like the Bathysphere® CD, Poetry® users can make their bath time an enclave of calm amid hectic days. As users repeat the Intimate Ritual over time, it becomes self-reinforcing and the Verse fragrance becomes a sensory link to the ritual’s calm, centered feeling.
The customer ranges from vegan product junkies to yoga enthusiasts to overwhelmed career men/women, to people with allergies