Our first commercial product, PoME™, is a white-label mobile platform offering differentiated products + services for marketers, ad networks, brands and enterprise-solution providers. PoME enables brands and retailers to broadcast their messages to targeted groups across all channels; engage consumers in public and private chats; and stimulate their purchase of premium products at full list price.
It is designed to capitalize on users’ intimate relationship with their mobile device with a solution capitalizing on the ubiquity/universality of text messaging and popularity of social sharing.
Current competitive offerings typically feature push alerts, coupons, ads & other content. Their limitations are well known; they suffer from several or all of the following attributes: brand- and retailer-centric; app fatigue; lack ‘stickiness’; low conversion rates; no engagement across channels; no real-time conversations; privacy concerns.