Soundtrap, the first Playwerk project, is a web-based, user friendly recording and collaboration studio. It makes it easier and quicker to make recordings, produce music and share it with the world. Thereby a vast new market will open up among musicians who are not technically skilled and/or who want a quicker and more social recording tool.
The main customers are amateur and professional musicians, and singer-songwriters (B2C). The basic business model is subscription. A B2B or B2B2C model will be added in the fall of 2014 for music schools and record companies (artist promotion). In addition, a micro task market for musicians will be implemented.
Soundtrap is now (June 2014) in public beta. There are 10,000 registered users.
There are at least 150 million potential users on Facebook alone, who are reachable by advertising.