Playspread enables clients monitor the impact of their brands by collecting divergent data from a plethora of sources and presenting this data in an understandable form. We work with our clients to interpret the impact of this data on their brands and business as a whole. Using this data driven techniques, we create a roadmap to increased top of mind awareness in the hearts and minds of their customers.
Our methodology is to monitor content generated about our clients in different sources which include; but are not limited to: FM stations, TV stations (terrestrial and satellite), print media, social media and the internet.
We have two products – Adspread and Playspread.