Playlist is creating the largest community for sharing music playlists. Recently relaunched to its 60M registered users, Playlist originally grew to 25M registered users faster than Facebook. This phenomenal growth was driven by people creating and sharing their playlists, or music identities, across the web. With enthusiastic support from the record labels, Playlist’s revamped service offers personalized radio and will enable users to Add to, Listen to, and Share music playlists anywhere.
Keys to success:
- Proven, ad-based monetization model
- Nearing break-even
- Over $50MM in cumulative revenues
- Differentiated product roadmap
- Partnering with major media co.
- Core team in place - recruiting developers
- Close, positive relationships with record labels and publishers
- Low overhead model with lower capital requirements via partnerships and technology