Play2Lead is an audience interaction platform that allows brands, ad agencies, event organisers and training organisations to increase audience engagement both online and at events by gamifying polls and quizzes.
Marketing can improve lead generation at events (not just after) through:
* Real-time analytics - you can see who is engaging with your content and who is not. You can then create customised call-to-actions based on this insight, e.g. invite the top 30 on the leaderboard to the VIP event.
* Social media - you can let your audience share the poll/quiz results with their networks, and even allow them to share their quiz/polls to extend the reach of your conversation.