When was the last time you've discovered a new song that really blew your mind? That seems to be rather challenging in the era of infinite digital data.
While digital music consumption is booming, mainly through the rapid penetration of streaming services, we see very little innovation within this space.
Existing recommendation engines can recommend new music based on qualitative parameters such as genre and era, but they cannot do so based on sound, which is the most important parameter when it comes to music.
Mixrave, by Play My Tone is a ground breaking patented Artificial Intelligence engine that x-rays songs and detects their acoustic DNA. Doing so we can recommend songs by their acoustic structure, or in other words, by the way their sound is perceived by us.
This competence does not only provide superior user experience, but also increases user engagement and retention which is converted to a higher income per user.