This brand is for anyone who's going through something in life from bullying to not like themselves while looking in the mirror. I believe if a person looks good on the outside they may start to feel the same deep down also. The reason why I named this line PlattaPuss is because of the animal from way down under in Australia called well the Platypus. The unusual appearance of this duck-billed, beaver-tailed, otter-footed animals is that its different from all creatures walking on earth. This animal is very venomous when back in a corner and that reminds me of people getting picked on and defending themselves when their in a tight spot as well. There's another thing that makes this animal unique like each person in the world is its the only mammal that lay eggs instead of giving birth like other mammals so that being said we all look different on the out & feel different in the inside when its all said and done were still someone special and like to be fashionable in our own unique way.