Platinum Collection will sell men's, women's, and uni-sex clothing online, at trade shows, and wholesale to retailers. We will focus on the seasonal clothing demands of our customers including the following:
· Tank Tops
· Crop Tops
· Fleece Jackets
· Accessories - bracelets, bands, glasses, necklaces
Platinum Collection will be focusing on three distinct groups within the market: Men 16-25,Women 16-25, and Children and Teens 2-15.
Youth drives the market so this is the important group to attract to our brand. They also have less money so we give them a product that is affordable yet promote a high level of prestige. The key is to have inexpensive selections in each clothing group.
The kids clothing market is estimated to be worth $10 billion and is projected to grow 5% in the next five years. We want to be apart of that growth.