It's really easy what we're doing. Selling premium advertising is really complicated because the processes are extremely manual. It's about 30% of the total budget and up to 72 hours to deliver high-value brand-based campaigns.
At Placements.io, we want to automate as many of these manual processes as possible. As a bonus, we want to capture intelligence and provide that as a service.
Think of us an octopus. Our app is the "head" and our service are the "tentacles" that reach and feed from other systems in the adtech stack.