Placebo Effect was the 13th largest fundedIndieGoGo campaign in the health category on a $0 marketing budget. It is in early private-beta testing after major pre-product traction: 100s of pre-orders, $10,000s in revenue, HuffPo, FastCompany, Mashable, and many major science, health, and tech publication features. Named a top-5 Health Care innovation by PSFK.
Founded by Daniel Jacobs & Prosper Nwankpa who have three exits from businesses with more than 220M customers, Placebo Effect supports people in achieving health and wellness goals by leveraging the science behind the placebo effect: optimism, supportive social networks, and meaningful daily rituals.
In addition to our consumer-facing traction, we are also building a strong industry story. We are partnered with universities and hospitals to do efficacy testing and pilot studies. We also have digital health investors/advisors who are helping with key distribution partnerships as we build and expand.