Pirc is a personalized weekly circular product aimed at the 100M+ smart shoppers (US) who manually search through print and digital ads and coupons. While technology has done wonders for shoppers, the printed weekly store circular ($15B spend, 290B prints/yr) is long overdue for automation and personalization. Pirc intends to capture a sizeable share of this existing and new consumer base with personalized circulars to ultimately create a more efficient and targeted platform for retailer and CPG coupon promotion ($500B market).
Today, Pirc delivers to consumers a weekly “Pircular”, or personalized circular, full of the in-store weekly sales and coupons they care about. We plan to monetize this service at scale primarily via an AdWords-type model, starting with native ad placements by brands.