We foresaw a gap between a) consumer demand for increasingly expressive, immediate and engaging mobile experiences, and b) the direction being taken by many social media products. We think Click – Filter – Share – Comment is already wearing thin with the savvy, demanding mobile consumer. So we created a solution that gives them what they want:
- Higher quality, more expressive photos in the moment
- Collaboration on the actual images - edit/re-edit anyone’s original photo non destructively (remix)
- Collaboration on the content - communicate & create engaging visual stories with friends around a common thread
- Complete control over contributors to the story
- Complete control over sharing the story
The result is a social media ecosystem that gives everyone the power to create, communicate, and collaborate visually and in words, both in the moment and over time, as they wish, with whom they wish. It's high quality, expressive, visual storytelling around shared interests and passions.