The crowdfunding market today is still at its beginnings and has not yet managed to attract the crowds that would justify its name. For example the leading crowdfunding site kickstarter received contributions from only 3 million users in 2013 from 214 countries and most contributions where preorders for products.
All websites that handle billions' of users, function under the same basic principle. They attract users by offering free services, and allowing them to get familiar with their platform and then start monetizing their success.
Picocent.com is a crowdfunding platform that offers small incentives in the form of Picocents (a subdivision of a dollar and not a new currency) generated through ads , to allow users to engage and get to know the awesome world of crowdfunding.
The user confirms interest in the project by donating picocents, sharing the project with friends and / or funding the project with own money.