Picnik is a social marketplace accessible only with smartphones and tabled (iOS and Android) that aims to put in touch sellers and buyers of used clothes for women (18 - 30 years old) and children/kids.
The distinctive element of Picnik is the user engagement. It will be enabled by a gorgeous user interface of the app, gamification mechanics to keep users engaged, offline-online events to build and enforce the user community.
Picnik users can look into friends closet, create and share outfit made by products owned by others, chat, like and comments. On top of that they can publish and sell their own products and monitor the sales.
Picnik will offer to their customer the handling of all the hassles related to shipments and payments.
We plan to release at first in Italy, then UK and rest of Europe.