Drawing on over a decade of Julie Anne Rhodes' multi award-winning experience feeding Hollywood's elite, the Personal Chef Approach (PCA) helps individuals do what a personal chef does for their clients - namely plan, shop, cook, and store a weeks' dinners in just a few hours once a week. Heat to eat instructions then allow these meals to be served in minutes.
This should save the average person 6-7 hours per week, result in fewer groceries wasted, lower food and energy costs, as well as providing healthier meals. The website's tools provide a streamlined, customizable experience including menu plans that auto generate grocery lists and the heat to eat instructions, along with the recipes, and other benefits to ensure that even the novice cook is successful.
The primary market is time-pressured women between 30-50 years old, with household incomes between $45,000 to $150,000. Women fitting this demographic in English speaking countries alone is estimated at well over 50 million.