Designed specifically for mobile, Pepper is a social network that connects music fans with their friends, favourite artists and local live music scene. D.A.M. Good Media Ltd (DGM) developed this platform to meet the requirements of modern music fans who regularly use their mobile devices throughout the concerts they attend, whilst simultaneously providing the music industry with a new social media marketing tool. The mobile applications are currently in beta, with the full service launching on iPhone, Windows Phone and Windows 8 in June 2013. A version for Android devices is currently in development.