Penny Auctions, also called Pay to Bid or Bidding Fee Auctions, offer an alternative to traditional shopping and online auctions - such as eBay. We believe existing shopping experiences seldom offer true bargains, even during seasonal sales. Alternatively, through Penny Auctions you can actually buy a product for the cost of a bid (and final auction price) if you are the last bidder in the auction.
Each bid increments the auction by a penny (hence the name Penny Auction - to state the obvious!). Bids placed at the end of an auction will extend it by a set period of time - usually ten seconds.
PennyAuction.co.uk owns it's own platform and a number of high value related domains.