Pelara enables you to get a guaranteed reservation at impossible-to-book restaurants.
Frustrated customers face an impossible task of making reservations at top restaurants, yet these same restaurants are not able to monetize when demand significantly outstrips supply.
Pelara will bring yield management* to the restaurant industry. Select customers will now be able to pay for access to reservations that typically needed to be booked weeks or months in advance. Current reservations are allocated on a first to book basis, but by segmenting releases and charging for closer proximity requests, restaurants can significantly increase their profitability. Airlines, hotels, and the car rental industry started using yield management in the early 1990’s with significant margin impact. More recently, companies like Uber and Lyft have been using Surge Pricing to help address supply/demand imbalances.
* Yield Management - http://en.wikipedia.org/wiki/Yield_management