PeachBlu is a mobile app dedicated to personalized style discovery. One can think of it as a cross between Pandora® and Pinterest® that delivers an algorithmically curated and unique stream of clothing images based on the user’s style feedback. In a way it creates a personalized mobile fashion magazine attuned to the user’s unique style.
Additionally, PeachBlu includes an integral social layer, allowing users to follow each other’s “likes” and even chat about personalized outfits they receive. We aim to emulate the experience of a conversation among friends who are flipping through a glossy magazine together any time, any where.
Monetization- e- and m-commerce with Pull strategy. Consider this finding - 29% of people who pinned an item on Pinterest ended up buying it. (http://www.visioncritical.com/sites/default/files/pdf/whitepaper-social-to-sale.pdf)
TRY PEACHBLU PROTOTYPE ON YOUR MOBILE: www.peachblu.com/mobile