Peacestanding helps activists build psychological models of the way that target groups think, enabling them to create campaigns that talk to those groups in language that moves them, engages them, and has the capacity to create real change.
Beyond anti-discrimination campaigns, these models can be used directly in education. Creative professionals can make use of them in order to understand the right concepts and ideas to include in their campaigns.
The tools are also useful for community conflict resolution; helping each side truly understand the other is often half the battle in these cases.
There is a wide range of potential customers, from advocacy professionals to conflict resolvers to creatives involved in generating effective ads for others.
There is working, usable software already built for this, as well as theory and explanations of how this can be done. I've published on this as well (see danielolsher.com/publications).