Partial transforms the conversion process into a dialogue by empowering individuals to create online personas, control their personal data and what's provided to brands. Marketers respond accurately to individual needs from contextual data provided at a specific point in time.
Consumer pain points
1) there are an abundance of forms that marketer use to convert visitors. Requested tasks are redundant and stand between individuals and what they want from a site
2) most individuals are unaware of how their personal information is being gathered and used online.
3) managing multiple emails to avoid receiving unsolicited or impertinent content is a clear indication of a problem.
Brand pain points
Traditional methods of online conversions are obsolete, subject to legal constraints, generate faulty data and provide poor customer experience for the end user, especially on mobile. Hence, the difficulty with converting online visitors into paying customers.