We want to disrupt the driving experience by building a platform enabling 3rd party developers create new solutions.
Automotive information systems today are like mobile phones 10 years ago: almost entirely OEM. Even with nascent efforts to open up automotive systems to outside developers, the hardware portion of the automotive environment continues to be a walled garden.
Example: the rear view camera. It costs $300 to $500 today to install this capability, but in reality the hardware cost for a Bluetooth wireless web cam is less than $50. The remainder is entirely a function of being able to access the car's systems and provide I/O.
AutoAide as a platform will also enable collection of vehicle and driver behavior for Big Data purposes. Phase 1 target is ride sharing and car sharing companies both to improve customer service and to enable driver authentication and monitoring.