Ozaro is a multi-platform smartphone application, which allows users to send messages and multimedia for free, using their mobile data allowance or Wi-Fi connection.
What Ozaro does is enhance the possibilities of ‘cyber-branding’. Cyber Branding is your personal brand on social networks. In today’s job market we hear of employers looking at potential employees Facebook and Twitter accounts to get an idea of the person’s character. Ozaro helps by acting as a middle ground between someone’s private character and someone’s working character, supporting the famed quote "keep business and pleasure separate". Essentially it is about managing relationships whether it be socially, professionally or personally; you can be the same person but display different sides of your character to different people without compromising your “cyber brand” and social capital; all through one app.