The Owlet Baby Monitor is a sock, that measures heart rate and oxygen levels and alerts parent's if their child stops breathing during the night. The Owlet Baby Monitor addresses this concern by combining hospital-proven pulse oximetry (vital-sign-reading equipment) with modern communication in a personalized system that grows with your child. By monitoring heart rate and blood oxygen levels (how well an infant is breathing), life-saving data is available at the click of a button, right where parents want it. The Owlet Baby Monitor is up all night so parents don’t have to be, providing peace of mind and allowing them the rest they need with the assurance that their baby is getting the rest he or she needs. Even in its early stages, this product has received impressive pull from the market, being featured on or in ABC, The Huffington Post, Mashable, Gizmodo, and 40 other U.S. and foreign news outlets.