The average amount of time that it takes to order concessions, pay, and receive your food at a concession stand is between 50 seconds and a minute. We streamline the point-of-sale (POS) process and cut the POS transaction time in half with our mobile ordering and spectator analytics platform, OrdrIT. OrdrIT allows spectators to order concessions and merchandise right from their smartphone without leaving their seat. By giving spectators this convenience, we have increased the average order size by more than 30% at all of our venues compared to traditional orders taken at the concession stand.
In addition, spectators can participate in live-time promotions and special deals based on what they buy most. Ultimately enabling venues to increase concessions's and merchandise revenue, increase sponsorship/brand awareness, market directly to a captive audience, and understand what and when their spectators are buying.