Optimove is a retention automation platform powered by predictive micro-segmentation technology. Marketers use Optimove to manage and automate their entire cross-channel customer marketing plan. By automatically personalizing, executing and evaluating a complete system of customer-data-driven campaigns, the software enables marketers to maximize revenues and customer lifetime value.
Optimove was launched in 2010 by a team of data scientists and software developers with a passion for understanding what drives customer behavior. The company's unique customer modeling, predictive micro-segmentation and campaign optimization technologies have already enabled dozens of online gaming, consumer financial and e-retail companies to become highly successful data-driven marketers. The company, based in Tel Aviv with 30 employees, has tripled revenues and doubled staff size since last year.