1 in 2 babies born in the U.S. will be either Latino or Asian by 2050.
These diverse and fragmented consumer groups will have over $2.5 trillion in purchasing power by 2020.
70-90% of all new grocery store items fail.
70-90% of new item sales come from 1-3% of customers.
Grocery stores are missing an opportunity because stakeholders cannot optimally plan and profit from these tectonic shifts in demographics, purchasing power and consumer preferences.
Stakeholders, from retailers to manufacturers, lack reliable total market sales and marketing information.
What is OptimaGrocery?
OptimaGrocery is a big data platform-as-a-service (PaaS) that gathers data from Latino, Asian, and other ethnic grocery retailers and sells information to industry stakeholders, from manufacturers to global trade groups, to help them identify and leverage current and future opportunities.
Exec Sum: https://drive.google.com/file/d/0Bx7iJmGTFvhSX09ra29kWmVGZmc/edit?usp=sharing