OpipariDesignGroup is a research-based, collaborative design team, specializing in retail, experiential, commercial and interior environments, exhibits, fixtures, merchandising and brand reinforcement.
We offer a unique perspective on the practical and aesthetic process for creating innovative strategies and exciting and environmentally sound design solutions.
Our designs are based on thorough research of your target audience, your competition and analysis of your current design direction, rather than intuition or anecdotal information. We do this to create and support a strategic design and to assist in the development of an environment that complements your marketing goals.
It also helps us see patterns in behavior in a real world context, and most importantly, helps us communicate more effectively with your target audience.
Research makes design more purposeful instead of trendy, human-centered instead of object-centered.