We put a public comment label behind the barcode of billions of products, all over the world. Soon consumers and organizations will scan any product with their mobile phone, and instantly share the kind of knowledge and information they are increasingly demanding.
Price comparison barcode scanning has officially hit mainstream (>100M scans per month), and OpenLabel is the next logical step. By making products 'social', users can finally connect with the issues they care about - from the sources they trust. More than just an addictive app, we're building a massive data-driven platform to connect consumers with information and offers at the critical decision point.
By capturing and aggregating highly detailed, contextual insights on consumer sentiment, we can offer an unprecedented level of detail to brands and retailers. And we can do so transparently, because consumers are eager to register their thoughts where they have the most impact.