Ongo Works flagship product is Reaction Commerce (@GetReaction), a PaaS ecommerce solution for businesses.
+ Fast, clean, and easy to use for both shoppers and store owners.
+ Unlike traditional methods, UI/UX is natural and intuitive (adding a product will be as easy as buying one).
+ Limited separation of admin functionality and "front end." Same template used to edit/create/read views.
+ It's easy to have products, order processing and customer records. Translating that to conversions and traffic are often the difficult component.
+ Leveraging data from social networks and the Reaction Commerce platform itself to present actionable merchandising data.
+ Statistics/event tracking built in from the beginning throughout.
+ Upgrade paths from existing commerce platforms (Magento, Shopify, BigCommerce).
We are located in Venice, CA. Founded in October 2013. Our 1.0 PAAS platform is launching Q2 2014.