The basic idea of a platform - a complete solution for starting an e-commerce.
There are two main products, that been developed on base of this platform.
1. OneClick Store - engine for the online stores (CMS + shoping cart)
TA: B2B, small and medium businesses
Similar products: 1C Bitrix, Magento, CS Cart, OWOX Engine
The main difference from competitors: the engine is aimed to sale. The product, which generates new sales. In a certain sense, we can guarantee ROI> 1 (the project will pay for itself at least).
2. OneClick Box - software and hardware system for the warehouse inventory control.
OneClick Box - device with a size of WiFi-router, which stores all customer data. You can hold the box in your hand, take it away with you.
The main difference from competitors: simplicity, a new form of representation (you can hold product in your hands), intuitive interface.
TA: small business.