Onde Ficar created a lightweight digital marketing tool for hotels. This tool facilitates the process for hotels to put room inventory online and market through traditional web and social media channels.
More than half the world’s hotels are offline (~2,000,000). The reason these hotels are not online is that the barriers to entry are staggering; $50,000+ in start-up costs and 10%+ of transactional fees are typical of current property management systems (PMS) / GDS connections in the market today. Based on these figures, Onde Ficar believes there is a total addressable market of $25Billion annually or about $6,000 per hotel. This is a fraction of what a hotel would pay currently to put its rooms online and market them to travelers.
For no upfront, $25/mo, 1% of sales, and a yearly contract, we give the tools to hotels to build a web presence online, manage and publish its own inventory in real-time. We take the guesswork out of their operations.