Think of On Sale as a kind of digital windowfront in which retailers can put their "Sale" posters. The public can then freely search, favourite and share all sales based upon product category, percentage reduced and more.
On Sale situates itself at the intersection between the public's interest in receiving and comparing the best shopping deals, and the retail sector's desire the broadcast that information as freely and easily as they can. The result is a positive feedback loop, in which retailers can streamline their advertising costs, and consumers can more efficiently find the information on the sales and bargains that they want.
In its present state, On Sale is running as an open beta for the Melbourne area at OnSale-Melbourne.com, so as to garner interest and crucial feedback from retailers and shoppers. The heart and soul of the service, however, takes the form of an iOS app (pictured above) which is currently moving into its second prototype stage.