Omni unleashes a website to effect the outcome of a site visit by matching the goals of the site to the goals of the user; whether it be to buy a product, click a link, fill out a form, etc. It does this without any cumbersome software or installations. It's free for entry level customers and priced based on value add for everyone else.
It takes "big data," "customer analytics," and "individualized targeting" to a level not believed possible. It is simple enough for a 8 year old to understand and use, but comprehensive enough for executives to sink their teeth into.