Okonomi helps people find great food with ease.
The primary benefits to consumers are:
- Discovering new food and new places
- Simplifying menu and choice at locations by suggesting dishes the user will enjoy
- As the app is used it learns more about each user's preferences and presents better results
- Dynamic flash deals and offers make choosing easier for queries with higher competition (similar to Adwords dynamic ads)
At its core, Okonomi is a recommendation engine that customizes food ratings for each user to account for their preferences. ex. a pizza has a different score for a user that is craving "a meaty pizza" versus someone who wants "a pizza that is good value/budget friendly".
The content and menu options are populated using existing web APIs, consumer input and businesses can also add more details (such as ingredients, descriptions and caloric values).
Standardized data, search queries and other metrics will form the basis for actionable analytics to businesses.