Oborrow solves genuine problems like “I need a drill, tent or bike.” It pools all of your most borrowable things into one place, so you can easily share with friends (instead of buying new). The site works through Facebook, which contains a ready-made database of your friends. Lending is P2P between Facebook friends. Like “Google it,” our vision is to make “Oborrow it” part of people's daily vocabulary. We're currently testing the concept, recruiting & listening to our members.