The product is an App that is downloadable from Google Play and the Apple App Store.
How does it help a customer? ONE CARD. is designed to allow customers to take all of the gift cards they have in their wallet and upload them into the ONE CARD. App. This allows the customers to unstuffy their wallets and can redeem using their mobile device in store by opening the App. Customers can also check their gift card balances within the App without having to go to each individual retailer and checking their balance.
Who is the customer? Two-thirds of all consumers have purchased at least one gift card. Just about every person who has a mobile device and gift card is eligible