Scoutabout is a social consumer recommendation platform that puts product images from e-commerce stores, urban destinations and lifestyle content in one place. Scoutabout encourages users to upload products, places and events, then mix and match them on a highly-addictive virtual collage board into city guides and share via social network.
When shared on the site itself, users browse guides, "like" and save entire guides or items within the guide that, in turn, they use to create unique guides based on their own interests. Used on mobile devices, the guides become interactive itineraries in cities worldwide with recommendations of online and local products to buy and things to do. A social gaming feature allows users to check in at sites in the guide and accrue points for perks and bonuses.
Using a business model that incorporates the best of Pinterest, Polyvore, Foursquare and The Hunt, Scoutabout fills a big gap in the consumer purchase enterprise of online discovery sites.